Touch is amazing.
It is one of our most finely tuned senses and one that allows us to interact with and explore the world around us. From kneading dough, to bouncing a basketball or stroking a puppy, the goal of our campaign is simple: to demonstrate the skilfulness of touch by delving into the close up world of hands, getting down to their tactile, intimate scale.
We want you to know that touching your boobs regularly isn’t about looking for cancer but about knowing and appreciating your body. You don’t need training or special equipment, all you need is the everyday magic already in your hands. Ultimately nobody knows your body better than you do, you just don’t know it yet.